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Branding, Client Project, Hero Card

June 24, 2020

2020 Hero Card – Chase Dietz


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PROJECT // HERO CARD DESIGN

THE DESIGN PROCESS

I love working with returning drivers! I designed Chase Dietz 2019 hero cards and he contacted me again to get an updated card for the 2020 race season.

Chase is the race car driver of the No. 75, Lefever Motorsports, 410 winged sprint car, from York New Salem, Pennsylvania and he has been doing a bunch of traveling in 2020 to date: Lincoln Speedway, Selinsgrove Speedway, BAPS Motor Speedway, Roaring Knob Speedway, and Williams Grove Speedway.

Chase has had several accomplishments across the 410 sprint car division during his racing career, including being named the National 410 Rookie of the Year, and several other awards to date in different racing divisions as well.

Like all my clients, I would have had Chase fill out a hero card questionnaire, but we already had his information on file, from his previous card. The only changes, were a few sponsors logos, and a few odds and ends, along with some updated information and a photo that he sent over.

Chase was very organized, and sent me over everything from logos, to a photo for the rear side that I would need for the card.

Items we definitely wanted to highlight on Chase’s 2020 autograph card were:

  • Marketing Partners for the 2020 racing season

  • Chase’s Social Media Information

  • A professional and clean looking card, as well as fitting his team’s branding.

Branding is crucial when it comes to an effective and unique hero card, and if you look at the past hero cards that I have done, you will notice a trend, no matter what style of racing, that specific autograph card is for.

I used the colors: vibrant blue, red, white and black directly from the graphics that were sent over. I also used bits and pieces of Chase’s car design, such as his name plate graphic and graphics from the car design itself. I think tying in these two pieces make a driver’s hero card more interesting and really stand out, versus one that has an unorganized or thrown together feel to it. This helps keep everything consistent and looking great, when fans are walking through the pits.

This also allows for easy recognition, and really ties in your marketing partners also.


Shown below is the front and back of Chase’s finalized card design.

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Client: Chase Dietz

Category: Motorsports, Hero Card

Location: York New Salem, Pennsylvania


Not sure where to start?
Do you sponsor a team? Are you a driver who wants to put his or her best foot forward when promoting yourself off the track?

Drop an email to nicole@nicolesignorcreative.com and start the process today to getting your very own set of racing autograph cards or hero cards! Your fans, current sponsors, and potential fan reach will thank you in the long run!


About Nicole Signor Creative: Headquartered in South Central Pennsylvania, Nicole Signor Creative provides professional grade photography, graphic design, marketing, content creation, and social media management in the Motorsports industry; sprint car racing focus. Join Nicole Signor Creative on social media: Twitter: @NSignorCreative; Instagram: @NicoleSignorCreative; and Facebook: Nicole Signor Creative

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