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Branding, Client Project, Hero Card

April 7, 2021

2021 Hero Card – Alyssa Rowe

Project // Hero Card Design

The Design Process

Alyssa’s card is very unique, due to the fact that she wanted to incorporate two different racing divisions that she would be racing in in 2021, on the card. I love creating Alyssa’s cards – She always brings a unique background. I don’t get to work with many modified driver’s on their marketing materials for the racing season and her’s are always top notch.

Alyssa was the first woman to win a track championship at Bedford Speedway in 2016, in the modified division. She has had a lot of accomplishments, and continues to show success as a female in the motorsports industry. I have loved following her journey over the past few years!

Items we definitely wanted to highlight on Alyssa’s autograph card were:

  • Photo of the 305 & Modified Cars

  • Her Sponsors for each division

  • Alyssa Rowe’s social media

  • A professional and clean looking card with her extensive biography.

Nameplate Graphic Creation

Some drivers don’t have a graphic on their car that showcases their name. In this case, I will usually design one for them. I created a nameplate graphic for Alyssa Her sprint car graphics didn’t include one – So I was able to create an appealing nameplate graphic to put on the front of the card. This adds some “flair”, and style when looking at the cohesive branding across the card. I used the same colors that were found on her car as well as giving it a gradient shadow to provide some depth and interest.


Shown below is the front and back of Alyssa’s finalized card design.

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Client: Alyssa Rowe

Category: Motorsports, Hero Card

Location: Chambersburg, Pennsylvania


Not sure where to start?
Do you sponsor a team? Are you a driver who wants to put his or her best foot forward when promoting yourself off the track?

Drop an email to nicole@nicolesignorcreative.com and start the process today to getting your very own set of racing autograph cards or hero cards! Your fans, current sponsors, and potential fan reach will thank you in the long run!


About Nicole Signor Creative: Headquartered in South Central Pennsylvania, Nicole Signor Creative provides professional grade photography, graphic design, marketing, content creation, and social media management in the Motorsports industry; sprint car racing focus. Join Nicole Signor Creative on social media: Twitter: @NSignorCreative; Instagram: @NicoleSignorCreative; and Facebook: Nicole Signor Creative


Hello. My name is Nicole. A Photographer, Graphic Designer, and Content Creator for businesses and race teams. I blog about photography, design and traveling as a motorsports photographer.

Hello. My name is Nicole.

A Photographer, Graphic Designer, and Content Creator for businesses and race teams. I blog about photography, design and traveling as a motorsports photographer.

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