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Apparel Design, T-Shirt Design

April 29, 2021

2021 Crew T-Shirt Design – Lane Racing | Cap Henry


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CLIENT PROJECT // 2021 Crew T-Shirt Design

I’m very excited to share this with you!

Another Lane Racing collaboration is in the books for the 2021 season – This time their 2021 Crew T-Shirt Design.

Lately, it’s been nice designing something other than logos, brand and brand development decks, as well as tons of driver hero cards.

T-shirt design has quickly been in demand with the race season back under way., allowing me a little bit of time to branch out and expand my work more than last year.

This crew shirt design was quickly followed up after the team’s hero cards were designed. Brett Lane, car owner, described his vision to me, as well as provided me with a previous crew shirt of Lane Racing’s to let me get a feel for his style and what he liked. This was very helpful in creating the overall feel and style of this 2021 crew shirt for their team! I took bits and pieces of concepts from the initial crew shirts from Lane Racing’s past to create this one of a kind piece that was unique and different in the same sense.

Brett wanted all of their sponsors logos done in the respective colors of the sponsors, not a single or two color shirt, which I feel we were able to accomplish very nicely to meet his desires.

VECTOR GRAPHICS

T-Shirt design requires vector artwork to be used for production. I created this vector style design in Adobe Illustrator – program of my choice and an industry standard for vector artwork. Utilizing the vector graphics from Lane Racing’s car wrap that was provided, by Nick Stephens from Nem3sis Designs, it was the icing on the cake to creating the mix and blend you see for the crew shirt design.

I love looking for elements that work well with others. This was exactly what I found myself doing for this crew t-shirt for Lane Racing. Brett really wanted a shirt that he could display and represent his team’s sponsors, and I think this is beautifully crafted to meet his expectations. I was able to pull elements from the Blake’s Hard Cider co. logo, I was able to pull some of the crayon-drawn bars and use them to create an overall appealing and unique style to this design, making it really come to life. This was the finishing touches, after I had everything else laid out!

We also wanted to give a lot of emphasis that Blake’s Hard Cider Co. was the primary sponsor for the Lane Racing operation this year, which is why they are predominate on the front and back of the shirt.

QUICK TURN AROUND

This t-shirt design only took roughly a 2 day time span to create, before Brett saw the proof. I like breaking up my projects into days, versus bouncing back and forth, and never seeming to finish one, before starting another. This keeps my mind fresh, and focused on the task at hand, esp. when juggling multiple projects at once. This design, I was able to knock out, while watching the World of Outlaws Sprint Cars at Bristol Motor Speedway in the background.

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“Perfect! Home Run! Out of the Park! Grandslam! Thank you so much for making this happen! You hit the nail on the head perfect! I’m really happy with these!”

– Brett Lane, owner of Lane Racing


Client: Lane Racing

Category: Motorsports, Hero Card, Promotional Card

Location: Armada, Michigan



About FloRacing All Star Circuit of Champions

Home to “America’s Series” since 1970

The FloRacing All-Star Circuit of Champions presented by Mobil 1 Sprint Car Series is one of the oldest traveling sprint car organizations and is a staple of grassroots, open-wheel racing.

Formed in 1970 by Bud Miller, the series has largely been considered the first ‘outlaw’ Sprint Car organization of the modern era. After a 10 year stint as owner of the All Stars, Miller passed control of the series to Bert Emick in 1980; a reign that would continue through 2002. Guy Webb then purchased the series from Emick in the summer of 2002 and served as the series President for the next 12 years.

Motorsports entrepreneur Tony Stewart agreed to terms with Guy Webb to become the sole owner of the original winged sprint car tour in January of 2015. Stewart and his team look forward to building on the All Star Series impressive legacy by taking it to a new level of success and sustainability.

For More: allstarsprint.com


About Nicole Signor Creative: Headquartered in South Central Pennsylvania, Nicole Signor Creative provides professional grade photography, graphic design, marketing, content creation, and social media management in the Motorsports industry; sprint car racing focus. Join Nicole Signor Creative on social media: Twitter: @NSignorCreative; Instagram: @NicoleSignorCreative; and Facebook: Nicole Signor Creative

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