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Branding, Client Project, Hero Card

April 9, 2021

2021 Hero Card – Lucas Wolfe

Project // Hero Card Design

The Design Process

I worked directly with Lucas Wolfe’s marketing director to create the overall appeal for these hero cards. Paired with one of my images from Lernerville Speedway at the Don Martin Memorial race last year(2020), we created a great marketing piece for Lucas for the 2021 racing season.

Items we definitely wanted to highlight on Lucas’ autograph card were:

  • PBR (Pabst Blue Ribbon Logo)

  • Photo of the 5w car

  • Lucas Wolfe’s website (

  • A professional and clean looking card with not much clutter

Branding is crucial when it comes to an effective and unique hero card, and if you look at the past hero cards that I have done, you will notice a trend, no matter what style of racing, that specific autograph card is for. For Lucas’s card this was no different, but we took more of an easy, limited information approach. This is still in my opinion going to be a fan favorite, because it’s easy on the eyes, appealing, and showcases the ever popular Pabst Blue Ribbon logo. and fan favorite car all on one card.

Lucas also wanted the 6×9 size for his hero card as well, making it stand out, from other cards in the pits that are normally 8×10 or 5×7 sized.

Be sure to grab some merchandise from Lucas Wolfe’s T-Shirt van, this year at the track, and grab a hero card as well! Can’t make it to the track? No worries – Lucas also has an online website that his fans can order merchandise from:

Shown below is the front and back of Lucas’s finalized card design.

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Client: Lucas Wolfe

Category: Motorsports, Hero Card

Location: Mechanicsburg, Pennsylvania

Not sure where to start?
Do you sponsor a team? Are you a driver who wants to put his or her best foot forward when promoting yourself off the track?

Drop an email to and start the process today to getting your very own set of racing autograph cards or hero cards! Your fans, current sponsors, and potential fan reach will thank you in the long run!

About Nicole Signor Creative: Headquartered in South Central Pennsylvania, Nicole Signor Creative provides professional grade photography, graphic design, marketing, content creation, and social media management in the Motorsports industry; sprint car racing focus. Join Nicole Signor Creative on social media: Twitter: @NSignorCreative; Instagram: @NicoleSignorCreative; and Facebook: Nicole Signor Creative